09-05-2017

Positioning the retail organisation for the digital future

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ProjectPositioning the retail organisation for the digital future

Our client

Company RWE Retail
Employees 16,000
Revenue $3.1bn
ProjectPositioning the retail organisation for the digital future

Our client

Company RWE Retail
Employees 16,000
Revenue $3.1bn

innogy Consulting’s impact:

  • We ensured the client was prepared to deal with the digital challenges facing the industry
  • We designed a clear digital vision, strategy and roadmap to enable the client to become a digital industry leader

Background and challenge:

  • The need to digitalize has hit the utility and wider energy industry; as a result the client’s retail organisation needed to change to meet customers’ expectations and changing behaviours
  • The client required help in developing and implementing an effective digital strategy

Our approach:

  • Through analysis of market trends and customer behaviours and preferences, we developed a digital strategy for the German retail business of our client
  • We created regional digital roadmaps with >600 measures which were consolidated into a national roadmap with several focus topics to accelerate the digitalization

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